A term you'll meet in figurative language.
Personification is the figure of speech that gives human qualities, actions, or emotions to non-human things — animals, objects, weather, abstract ideas, even institutions. It is one of the most ancient and most universal devices in literature; every mythology personifies its forces, every poet personifies something, and every advertising copywriter who has ever written "your kitchen deserves more" is also using it.
These two terms overlap and are sometimes confused. The distinction:
Closely related: apostrophe is when a speaker addresses an absent person, an abstraction, or an inanimate object directly. The two often appear together — when Donne addresses Death, he is both personifying Death and apostrophizing it. The two figures are independent, though: personification can describe (the river glides), apostrophe is always direct address (O River).
Personification does several jobs. It makes the abstract concrete: a "rising threat" is harder to feel than "a threat that crouches in the next room." It creates moral relationships with non-moral things: once nature has intentions, our actions toward it can have ethical weight. It compresses: a single personifying verb does the work of a paragraph of analysis. And it carries ancient resonances — to personify is to participate in the same gesture as the myths that gave us Athena, Loki, and Janus.
When you notice that a non-human thing in a passage is being given a human verb — the city sleeps, the algorithm decides, the wind whispers — the writer is borrowing the weight of a human relationship to make you feel something about the non-human thing. Ask why that human quality, and not another.
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